Do you love learning the history of G.I.JOE: A Real American Hero straight from the folks that made it? You’ve come to the right place!

Sit with Ed Morrill as he reflects on 20 years of branding and packaging G.I.JOE, from the Adventure Team through A Real American Hero!

Attention, class! It’s time to have a seat for Kirk Bozigian’s marketing masterclass! Kirk led the charge for G.I.JOE: A Real American Hero from 1981-1985 as the original Brand Manager, and he returned to the brand in the late 1980s to lead a brand resurgence as the VP of Boys Toys.

Hang out in the studio with Mark Pennington as he illustrates an exciting new figure and reflects on an illustrious career in action figure design and comic book illustration.
Do you love the art of G.I.JOE: A Real American Hero? Doug Hart worked at Hasbro from 1984-1999 and contributed countless artworks to the line from 1987-1994. Learn more about his techniques and influences in this beautiful film.

It’s time to give credit where credit is due! We sat down for an hours long book review with Doug Hart to nail down who painted what, and it turned what we though we knew on its head! From Hector Garrido, to Ron Rudat, Bart Doe, Earl Norem, Carl Cassler, Paul Alexander, David Dorman, Bob Lavoie and of course Doug Hart, you might be surprised who painted your favorite package.

Vinnie D’Alleva's doesn’t pull any punches as he recounts leading the G.I.JOE: A Real American Hero brand through the neon 90s! It was a scrappy time of minimal marketing budgets, rising competition, and a lack of new media to drive demand. How does a brand survive and thrive in this challenging environment: “sheer will and ingenuity in design and product.”

Bill Merklein was perhaps the most prolific figure sculptor of the G.I.JOE: A Real American Hero line. He sculpted over 70 G.I.JOES for Hasbro from 1983 to 1989 as a contract sculptor. But Mr. Merklein's career went far beyond sculpting G.I.JOE. He’s sculpted toys and statues for Air Raiders, Alien 3, COPS, Dungeons & Dragons, Mighty Max, Star Wars, The Crow, Visionaries, X-Men and more! Luckily for us, he documented it all, and he decided to share this portfolio with the collecting community. Have a seat kids, it’s time for Portfolio Time with Bill Merklein!