G.I.JOE’S 1991 toy commercials changed gears and replaced animation with live-action actors and life-size vehicles! These commercials were serial, a first for G.I.JOE, and told the linear story of G.I.JOE and Cobra battling for control of Plasmatox. Filming was completed in December 1990 at North Shore Studios in Vancouver. Kirk Bozigian, former Vice President of Marketing for Hasbro, shot nearly 3 hours of behind the scenes footage over the 3.5 weeks of filming. 28 years later, he mailed us those tapes. Together, we premiered this 30 year old footage for the first time at the final Hasbro sponsored G.I.JOE Collectors' Convention. Grab your popcorn and enjoy stories of what happened behind the scenes of G.I.JOE’S first live-action micro-movie!